Live Interactive Video Broadcast vs.
Web-Based Training
There is no single solution to today’s training and
corporate communication problem. It
requires a combination of different approaches: web, classroom, CBT, and live
business video. While on the
surface web based training is very attractive, it is limited for a number of
reasons:
- Lack of the target audience’s knowledge of computers and technology
- Inadequate access to computers for all employees
- Negative impact on bandwidth for other business applications
- High cost of course development
- Long time it takes to develop and deploy an interesting course or program
- Inability to hold the interest of the learner for any significant amount
of time
- Inappropriateness of the desk as a good training environment
Interactive video delivery overcomes these limitations because it:
- Eliminates requirement for special knowledge or computer skill
- Utilizes an infinitesimal fraction corporate bandwidth
- Lowers the cost of course or program production
- Rapidly moves from concept to delivery
- Minimizes production costs
- Peaks audience’s interest with personal interaction and variety of media
- Delivers programs in an environment that encourages learning
In addition, Interactive Video provides many other benefits! Interactive Video isn't just a better way to train... its a better way to
communicate and better utilize the resources in your company.
- Reach ALL your workforce, not a fraction of it
- Access un-tapped knowledge assets within your workforce
- Improve effectiveness of training, 25% more than classroom
- Reach large numbers of people simultaneously
- Deliver a consistent message
- Gather critical feedback immediately
- Compress time it takes to deliver content
Web Based Training Can't Extract Hidden Corporate Assets!
Web based training is only capable of providing the knowledge of the course
developer. Interactive Video is able to additionally pull knowledge from
its audience, heretofore untapped knowledge, that can be shared with everyone in
a broadcast!
Corporations don't teach Elementary School children. There is a huge
reservoir of knowledge resources within your own workforce. Interactive
Video allows the presenter to pass control of the program to their remote
audience and allow them to share their valuable knowledge and experience with
everyone listening... something you can't design into a web based program!
Not for Just Training Anymore!
Interactive video can be used for a wide variety of
non-training applications too. Some
of these may include:
- Corporate communication where feedback is desirable
- New product/process introduction
- Meetings that don’t require expensive and time-consuming travel
- Internal marketing surveys with immediate results
- Improving the “touch” with remote locations
- Vendor sponsored presentations
- Inviting customers to local sites for special presentations
- Provide a forum for your hidden "knowledge assets" to share
their knowledge
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