Advantages over Business Television

While Business Television (BTV) offers many benefits, CADE can extend the use and effectiveness of BTV.

BTV	CADE Interactive BTV
BTV alone easy to ignore	Hard to ignore a presenter that can call you by name in front of thousands of viewers and peers
BTV the information is limited by the knowledge of the presenter	Call on experience of entire audience whose collective knowledge is often far greater than a single presenter
With BTV there is no record of any activity occurring	All responses in an interactive program are captured immediately and stored in a database. That information is available to any authorized person who can analyze and take action on that data
BTV information only flows one way. If participant doesn't understand there is no access for clarification, understanding	Interactive programs the participant can ask for clarification, a better explanation, or a host of other actions
BTV can be used for training, but it is a very passive and ineffective medium	Interactive courses is the most effective way to train, 25% more effective than even classroom
BTV can look like a commercial very quickly and requires a lot of expensive production content to retain the viewer's attention	No need for high level production content. Replaced with human interaction, mixture of inexpensive visual tools. Most important, the presenter’s knowledge and ability to extract interaction from participants

Because of these advantages:

Participants will want to participate more
Managers will want to communicate with subordinates more
Marketers will want to use the network to gather information more quickly
Trainers will want to use the network to reduce travel, expenses, and improve training
Vendors will want to use (and pay for) the network to introduce new products